It is a very difficult task to start a small business. There are many other companies that you will need to compete with. You also must be good at putting together a budget and managing your finances.
However, one of the things that few small business owners are prepared for involves replying to online reviews they receive. The Internet has created a place where consumers are instantly able to give their opinion on just about anything. This includes the experiences that consumers have with the professionals and businesses they deal with on a daily basis. Your small business is going to receive online reviews. The way that you choose to reply to these reviews will go a long way towards determining the success or failure of your business.
Here is some advice you will be able to use when it is finally time to write the replies to the reviews your small business has received.
1. Do not allow the online reviews you receive to go unanswered for a long period of time.
Consumers will not look favorably on your small business if you decide to ignore all of the online reviews that are written about it. They will take your indifference to mean that you do not really care what your customers have to say. Obviously, you do not want the people who spend money at your business to get this impression. Therefore, monitoring all of your online reviews and replying to them when your schedule permits is absolutely imperative. It is fine if you let a few days go by before you decide to post a reply. However, you should avoid allowing any online review to go unanswered for more than one week. This is an adequate amount of time for you to be able to write a reply that will adequately address any online reviews that you find. You might also want to consider using a review management platform to help you out with this task. It could make your life a lot easier.
2. You should never keep posting the same rely for multiple online reviews of your small business.
Consumers expect business owners to address the specific comments made in the review they are replying to. They will be able to tell if you are simply rehashing the same standard reply because you are too lazy to write a new one. Consumers reading your reply will think that you do not care enough about the content of the review to take the time to write an original reply. Once again, this will reflect poorly on your business. You need to put some effort into all of your replies. Constantly churning out replies that were quickly written will not endear you to any potential customers who might be reading it. CX software can greatly help you to ensure that all of your customers are satisfied when they do business with you.
3. Negative reviews should be replied to very carefully.
Getting upset when someone posts a negative review about your small business is a natural reaction. After all, you work very hard to keep all of your loyal customers happy. However, you must never show your frustration and anger when you are writing a reply to a negative review. Insulting the author of the article and saying that the person doesn’t know what he or she is talking about is not what you should do. You need to be very understanding, considerate and respectful. Taking an aggressive approach to replying to negative reviews will backfire on your business in a very big way. Basically, consumers want to know that you are willing to bend over backwards to please customers who are dissatisfied with your products or services. Your reply should state that you are going to personally handle the complaint mentioned in the negative review. This will give consumers confidence in your small business.
We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror. It’s not easy. But if we are to affect any change around us, we must begin with ourselves.
Disruption is a give given by you or to you. It’s a choice.
Let’s go. We’re in this together.
Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.
Connect with Brian!
The post If we don’t disrupt ourselves, it will be a gift given to us by someone else appeared first on Brian Solis.
Digital currencies have been reaching the mainstream news circuit more often recently, with many investors and larger corporations beginning to trade and accept multiple kinds of cryptocurrencies. Of course, most of us are aware of the obvious benefits of using cryptocurrencies, such as rising value, better anonymity, convenience, redundancy and so forth, but from a business perspective there are also some advantages that shouldn’t be overlooked on any level. In fact, many smaller websites and eCommerce shops are now accepting popular cryptocurrencies such as Bitcoin or Ethereum.
With that said, here are 3 reasons why every small business should consider getting into cryptocurrencies at this stage in the game:
1. Getting In On the Wave.
In general, people who capitalise on the initial growth of a currency tend to benefit the most, as they’ll receive the highest value appreciation in the long-term while also being seen as early adopters by perspective customers and other brands and professionals. Becoming an early adopter and joining the wave is easy, as any small business owner can learn from Cryptohead’s extensive research to start using newer and more promising currencies like Ethereum, which typically offer a better ROI than older, more established currencies like Bitcoin.
2. Customer Compatibility.
Aside from keeping up with the competition and running an up-to-date and modern business, accepting cryptocurrencies at checkout also increases the number of people who are able to pay for your goods or services. Since a huge majority of sites still do not accept burgeoning alternatives like Ethereum, it’s a good opportunity to market your site to people who prefer to shop using cryptocurrencies. This advantage may be particularly notable in less competitive industries, as positioning yourself as one of few providers who accepts cryptocurrencies in your niche will set your business apart in the eyes of savvy techies, many of whom are big online spenders.
3. Data Security.
In addition to staying current on the latest business tech and broadening the horizons in terms of potential customer base, small businesses can also benefit from the added security that blockchain-based currencies offer. For starters, there’s no possibility of identity theft and the encrypted nature of transactions means you don’t have to worry about the interception of any sensitive financial data. Of course, security was the core issue that gave rise to the advent of cryptocurrencies, so it makes sense that this would remain a fundamental reason for businesses to begin using this technology.
Re-Investing a Portion of the Revenue.
Finally, small businesses can also stand to gain by re-investing some of the company’s revenue into fast-growing cryptocurrencies like Ethereum. Doing so will ensure that the funds are appreciating at a faster rate than they would be if they were sitting in a bank account in the form of dollars or another conventional currency. Experts estimate that Ethereum will triple in value during the next year alone, so now is a better time than ever for small businesses to jump on board the trend.
Entrepreneurs are ambitious people by nature. After all, they take risks and invest in themselves to succeed in competitive marketplaces every day. So it’s probably not a surprise that plenty of small business owners like to think about big projects, aims, and resolutions instead of the daily minutiae of running an office. Trying to figure out how to develop a favorable brand reputation is certainly a more compelling task than determining if you can save money by switching to a new type of light bulb. However, doing the little things well allows companies to establish a foundation for big improvements.
With that in mind, here are four tips to help you handle the day-to-day assignments that don’t always get the TLC they deserve:
1. Delegate Responsibilities.
One way to manage the small essentials around your office is to hire someone to do it for you. Indeed, letting go of certain responsibilities and promoting employees from within, or finding an outside hire that can take work off your plate can be a fantastic solution. The toughest part of delegating is letting go of control. However, it’s important to remember that your company will never grow if you don’t allow others to take an active role in it. It’s all the more vital then that you make the right hires – and find people who are trustworthy and complement your operation.
2. Communicate Often.
Have you ever watched a little problem spiral out of control into a big one? Nearly everyone has. And more often than not, that little problem had an easy solution that simply wasn’t addressed at the time. To eliminate molehills turning into mountains around your workplace, it’s best to schedule regular meetings between yourself and your employees. Furthermore, you should work to create an atmosphere where employees feel comfortable bringing up issues and concerns. Keep your door – and your ears – open at all times.
3. Follow Through.
Diligence is a hard virtue to cultivate, but it’s crucial to help integrate big ideas. For instance: upgrading your company’s phone system is a significant undertaking. You need to do your homework and identify exactly what you need and find the best deal for your situation. However it’s not enough to simply pull the trigger on a hosted VoIP system without also implementing hardware from edgewater networks to go along with it. You wouldn’t buy a car without wheels, after all. In the same vein, you need to stay ahead of the game and make sure your employees have proper training. Note here that the biggest and best ideas require lots of little work to make them a reality.
4. Ask Questions.
It’s great to feel pride in your accomplishments; just don’t let your victories go to your head. Staying humble and never losing your drive to learn about new things will help guard against complacency at your office. Don’t be afraid to ask anyone questions. That includes clients, employees, supervisors, and partners. The best way to learn about new things is to ask smart people who have experience you don’t. If you make expanding your knowledge a priority, you’ll be on the right track to keeping things fresh and learning new and better ways to tackle little nagging issues.
Like anything else, learning to sweat the small stuff can prove an arduous task if you’re not naturally inclined to do so. Fortunately, you can work to improve how you handle the minutiae by applying yourself. So while it’s great to have grand schemes and lofty ambitions, never lose sight of the little victories you can achieve every hour of every day. Learn to love the little things about your work and soon enough you’ll be experiencing big payoffs for your labor.
Everyone has dreams. Dreams are easy. They don’t cost money, time, or application. The truth is, simply wanting something to happen isn’t going to make it so. However, that doesn’t stop many people from procrastinating doing what they really want in favor of managing the “little things” in their lives. The problem is, after a while the little responsibilities begin to add up; and a dream you may have once had as a teenager is all but unattainable by the time you turn thirty. That’s why it’s essential that you swing for the fences while you’re in your twenties – because you won’t have the same capital potential, free time, or even energy later on in life.
Still not convinced? Then here are five reasons you should take a risk or two while you’re young:
All Experiences are Good Experiences.
It might sound silly at first, but really there’s no such thing as a “bad experience,” when you’re still young and learning your place in the world. After all, the only way you can gain valuable business knowledge is to live through good and bad times yourself. So even if things go poorly, at first –– don’t fret. No one succeeds the first time they try something. Rather, it takes many attempts and plenty of blunders along the way before most people find true success.
Making Valuable Connections.
Nobody ever achieved a dream all by themselves. Instead, if you’re serious about attaining a lifelong goal, you’ll need to establish friends and business relations who can help you along the way. And the only way to do that is to take the occasional risk. For instance: moving to a new city might be a frightening prospect at first – and it will certainly be rife with challenges – but at the same time it offers you an opportunity to meet new people. In addition, you’ll be able to develop yourself as a person. Staying in the same place you’ve always been won’t help you grow.
Seize Big Opportunities
Sometimes, people have to wait their entire lives before they get a chance to showcase their talent and business nous. Alternatively, a glorious financial opportunity may present itself to you at a very young age. So it’s imperative that you don’t hesitate when you discover an opportunity to make a big splash – even if you’re younger than most. The good news is, if you’re just starting out with a small business, there are plenty of financing options available to you to help you secure necessary funding. Whether you explore a traditional loan or a business cash advance, know that some big projects are worth drawing on extra capital to complete. You won’t want to look back on an amazing chance missed with regret ten, twenty, or even thirty years down the line.
Ambition Knows No Age.
Youth isn’t always a detriment to financial success. After all, could a forty-year old have developed the idea for Facebook? It’s not likely. Don’t think about being young as a disadvantage in your effort to climb the social ladder – because in many instances it’s a great advantage to have time on your side. Just make sure you use your special place as a young person in the business world to your benefit.
Life is Short.
Your professional life doesn’t start when you turn thirty or forty. It begins whenever you say it does. If your dream is to achieve financial success or even run your own company, then you should begin working on that as soon as possible. Making long-term plans is great – but it’s putting in the leg work every day that enables a person to fulfill their goals. Treat every day as your last, and soon enough you’ll be reaping big rewards from your big investments.
What’s better than your own online shop to sell different goodies? Correct! An entire ecommerce marketplace that vendors use as an umbrella to sell all the stuff on their own! More easily said than done, of course. Aside from attracting all the interest from the sellers and customers, one thing you have to do perfectly well is setting up the platform.
It’s true that creating your own multivendor marketplace from scratch is a handful. Luckily, today, you don’t have to do every little thing on your own. The business is full of third-party solutions to get any kind of ecommerce website running. Each one differing from the other with distinct area of application as is proven in the piece on Shopify vs nopCommerce which outlines some of the capabilities that these platforms have to establish multi vendor stores.
Let’s take a look at choosing the right CMS platform to create a multi vendor marketplace that you need.
Outlining the UX/UI Requirements.
First of all, what makes a marketplace distinct from the one-seller market itself? It’s the fact that there are many vendors competing with each other to win the buyer’s loyalty. For this reason, sellers have to keep up the good work in terms of quality and profitability. It’s true that vendors might even have the same suppliers but the price deviation, the amount and nature of feedback are key to which one is preferred over the rest. For this reason, you will have to create a website where all these things are neatly organized.
One of the first aspects you have to put in top priority for your future design is creating the best possible usability. When choosing a pre-made marketplace CMS, you should make sure that it has an exceedingly smooth onboarding for both buyers and sellers. Not cater only to the buyers for more trading volume while ignoring the vendors. The general idea boils down to a few key aspects.
The best marketplace platform for your case should be good at providing vendors with all the required capabilities and not just serving the buyers. Your ecommerce CMS should organize communication between you and the participants, so that you are able to quickly work out their queries. This includes a thought out system for arbitrage in case one of the sides fails to meet the agreed expectations. When things begin to get out of hand you need to quickly notice and intervene before disputes escalate.
You should be careful not to get stuck with a bunch of features that undermine your work, and so it is highly recommended that you get acquainted with the package and elements that make the most significance for your shop.
To give you an example of what to keep an eye out for, here are few overviews of the more popular solutions for ecommerce multivendor platforms.
Magento + Marketplace.
Vendors sign up via front end, no deviations here. After the approval they get onboard. As for the layout of their cabinet – it has some excessive detail and so it is a bit less user-friendly. Especially, when trying to set up a bigger number of item lists.
The displayed vendor profile pages, on the other hand, are quite robust useful information showing social media widgets, descriptions and client reviews. The default search functions are quite good fresh-out-of-the-box as users have much power to filter the results.
Reviewing is both applicable to vendors and individual items with each piece of feedback approved by you prior to being published.
Commission options include global rates as well the individual for each vendor with separate easy-to-manage dashboard.
All in all, the Marketplace extension will cost you $349. As for Magento, the price will strongly depend on whether you will need a free open-source version or go for a more equipped iteration that you can have for an additional price.
As for the major downsides, Magento is quite resource-intensive. It will provide you with everything you need but under the weight of huge traffic volumes, the time for server response will suffer. This can be quite significant as even a tiny delay will, in fact, be the source of frustration causing your shoppers to bounce away.
WordPress with Custom Themes.
Making your ecommerce happen through WordPress is quite viable. It packs enough versatility to let you set up your own multiple-vendor store without forcing you to develop an entire website from top to bottom.
WooCommerce and WC Vendors for WordPress.
WC Vendors is but one of many plugins out there, but what makes it stand out is that it’s well supported and comes with a free version in addition to the paid one. It’s well integrated with WooCommerce and has the ability to combine a huge number of third-party extensions. This combo works well with both digital and physical item trading.
Vendors get onboard via a simple form and use front-end cabinet to work with their products. Adding items is pretty much streamlined as it always is with WooCommerce. Personal vendor pages have logos, social widgets and product lists thanks to WC Vendors. WooCommerce also provides extensions for additional search features like enhanced filtering. Reviewing is, of course, possible and each review adds up to the general score the specific vendor has.
As for commissions, WC Vendors has a great variety of options. You can charge flat percentage, add fee to it or only charge fee. Stripe allows to do quick payments upon these commissions.
One thing to keep in mind is that WC Vendors Pro reverses the concept of commission in comparison to other plugins. This means that the vendor is earning commission, not you, the site owner. Remember this when setting up your store.
In terms of price tag, the WC Vendors Pro edition will cost you $149. WooCommerce, on the other hand comes as free by default but you might want to check some of the paid variations.
Marketify and Easy Digital Marketplace Bundle for WordPress.
This little theme is awesome for multivendor marketplaces should you specialize in distributing downloadable products. It is one of the top priorities in this trade, and so Marketify enables you to create a more streamlined registration form for vendors. Once they pass your manual approval, vendors are able to build their lists of products using front end. All without the standard WordPress dashboard that gives away that would impair the navigation within your site. Each vendor will have their own profile to that will allow checking all the goods presented by one person.
Right now, Marketify will cost you $59 with Digital Marketplace Bundle for $499.
Search feature has all the supposed minimum but can be merged with Search & Filter Pro to bring on the full-scale search capabilities people might need.
You may set up commissions on your own with store-wide rules as well as exceptions for individual users. Also commission payments are enabled for mass import into PayPal.
One of the most notable cons of WordPress for ecommerce are the underlying security issues. WordPress is not originally intended for online retail and so, when managing a huge marketplace, you will have to be on the lookout for concerns that can undermine the safety of accumulated funds as well as personal data.
A fair warning:
Creating an ecommerce platform from scratch will indeed cost you more. However, there are a few things you will find hard to fully flesh out when working with CMS platforms and extensions. New players in this segment emerge because they provide their users with innovative features. Including unique outreach methods that let vendors capture additional leads.
Automated follow-up marketing campaigns are one of these things. Encouraging recurring buyers is a huge channel to boosting the sales of your vendors. The enhanced capabilities of your platform will drive more traffic on both sides.
Aside from providing your vendors with adequate tools, this also applies to matching buyers with correct items that are similar to those they viewed. This aspect touches upon access to big data usage and AI assistance. Which is why you might want to consider using an open source marketplace platform framework that is less pre-made and more about using the available tools to set up everything on your own. You would be required to hire a dedicated team of developers in order to use such solution but you will find it much more sophisticated in terms of the things you can do with it.
In general, ecommerce marketplaces are extremely lucrative and there is always plenty of opportunity for startup companies to make it big. Just look at the sales of Amazon, EBay and Alibaba! Look how Alibaba gets to beat both EBay and Amazon in terms of profits. These are some of the key insights we’ve gained when working with custom CMS solutions for ecommerce.
Hopefully, the given tips will give you a few ideas on how to choose CMS for marketplace and get your business going.
This article is powered by: Business & Bubbles
Learn from these role models
Who run some of the biggest companies in the world? Yes, women! These hardworking female CEO’s know what they’re doing. Are you as a hardworking, ambitious starter looking to reach the top? Then read these motivating quotes from some of the most powerful female CEO’s in the world.
You deserve a place in the spotlight too
You’re working hard to become a CEO of a kick-ass company, maybe even your own company. In this challenging job, you’re probably going to be the face of the company and have the final responsibilities for the company goals, mission and running the organisation. So, you can’t hide behind anyone else. But you don’t want to, because you want to be in charge.
Without a CEO companies would be flat on their ass no time. So, for all future CEO’s and running CEO’s: you deserve to be in the spotlight. That’s why we created this two piece series of 7 valuable and inspirational quotes from some of the most powerful female CEO’s in the world. Here are the first 4!
#1 “I learned to always take on things I’d never done before. Growth and comfort do not coexist.” – Virginia Rometty
Want to reach the top? Take on those assignments, even if you don’t have any prior experience. Because you learn and grow most when you do something out of your comfort zone. It also helps to boost your confidence when you make it a success. Something not going right? No problem, learn from your mistakes. Conclusion: you learn either way.
Virginia Rometty evolved from system engineer to the chairman, president and CEO of IBM – one of the largest IT-companies in the world. She is the first woman at the top of this organisation. She is also in the 10th place on Forbes The World’s 100 Most Powerful Women 2017 list.
#2 “I have had a lot of setbacks that I have learned from.” – Susan Wojcicki
Women at the top also know setbacks. Sometimes, even many, like Susan Wojcicki. What divides these women from the crowd is that they learn from their mistakes. Because you can learn a lot from your mistakes and the way you work. It will help you become a better version of yourself.
Susan Wojcicki was the first marketing manager of Google. She got promoted to the role of senior vice president of Google’s advertisement department. Wojcicki was the one who suggested to take over Youtube, providing the company billions of dollars. Since 2014 she’s the CEO of YouTube. It’s no surprise that she at the 6th place on Forbes The World’s 100 Most Powerful Women 2017 list.
#3 “Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.” – Indra Nooyi
If your employees are willing to do everything for you, you’re doing something right. Accept when they’re only doing it out of fear of getting fired or tirades. So, make sure that your employees want to follow you to the end of the world, because you’re sincere and have their and the companies best interest at heart. Show this by giving your staff the opportunity to develop themselves, to excel in their roles and to be open to feedback.
Indra Nooyi is the chairman and CEO of PepsiCo. She received multiple awards, like CEO of the Year in 2009. Nooyi was also the first woman that donated money to the deanery of an established school – Yale School of Management. The deanery is even named after her, after her royal donation. She holds the 2nd place on Forbes The 19 Most Powerful Women in Business list and the 11th place on Forbes The World’s 100 Most Powerful Women 2017 list.
#4 “[…]Leaders should strive for authenticity over perfection.” – Sheryl Sandberg
If you want to be a good leader, you have to be vulnerable. You don’t know everything and you make mistakes. Don’t be embarrassed, don’t try to hide it, but be honest about it. Your employees don’t expect you to be perfect. But they do expect to trust you, that your sincere and approachable. So be the imperfect, authentic leader they can look up to.
Sheryl Sandberg is the COO of Facebook. Yes true, she’s not the CEO. But she is one of the most powerful women in the world. The most influential woman and mother of two is on Forbes The World’s 100 Most Powerful Women in 2017 list at an amazing 4th place. She wrote two books; Lean In – Women, Work, and the Will to Lead and Option B. She uses the profit of these bestsellers to help start the NGO’s LeanIn.Org and Option B.
Feel the adrenaline flowing? Next week we’ll post the last 3 supporting quotes and inspirational background stories of powerful CEO’s.
When growing a new business, one of the biggest challenges is getting your name out there and building personal relationships within your target market. And while there are lots of ways to do this, canvassing is one highly effective method.
“Sales canvassing, also known as cold-calling, is an integral part of most organizations’ sales strategies,” entrepreneur Denise Brandenberg notes. “This sales technique can be done over the phone or in person, and it typically involves making contact with prospective customers for the first time. Rather than just jumping into the visits or calls, you need to create a strategy to ensure your efforts are effective and efficient.”
In this article, we’re going to focus on in-person canvassing – i.e. going door-to-door or business-to-business and introducing yourself to prospects.
Here are some ways to increase your chances of being successful.
1. Use Your Most Personable People.
Because of how time-consuming and intensive it can be, a lot of businesses use low-level staff and hourly employees to carry out canvassing. Unfortunately, this doesn’t always give off a proper reflection of what the brand is about.
Remember: You’re setting the first impression and showing people what your brand stands for. Not only should you be using your most personable team members, but you, the founder, should also be knocking on doors. This gives you a chance to understand your target market and forge powerful connections.
2. Cut Costs Where Possible.
Canvassing may be a form of grassroots marketing, but that doesn’t mean it’s always cheap and inexpensive. If you’re canvassing a large area, the costs can start to add up after a while. Finding ways to cut costs will help alleviate some of the pressure.
Now’s the perfect time for you to switch to a compact car that’s more fuel-efficient. Canvassing is just the start. You’re going to be doing a lot of driving over the next few years and there’s no sense in burning money with a gas hog.
3. Deliver a Compelling Pitch.
You will never have a better opportunity to explain your brand and what it stands for than when you’re face-to-face with someone. Considering that you’ll get dozens of these chances when you canvas, it’s important to have a compelling pitch/introduction lined up and ready to go.
A lot of sales experts call a canvassing pitch a “script,” but don’t let this terminology dupe you into thinking it’s something you quickly rattle off a sheet of paper. While it should be well prepared, a canvassing pitch needs to be natural and personable.
4. Use Creativity.
No matter how well you time your canvassing, you won’t be able to connect with people at every door. Therefore, it’s important to carry around creative ads that can be left on doorknob and doorsteps.
“Go out-of-the-box a little, get creative and get people interested in your business. Sell your company through your ads, but also give people something to talk about,” sales expert Sarah Klenke says. “Grassroots marketing, if done correctly, will create a buzz. Ultimately leading to word-of-mouth exposure for your company as well! So take advantage of the opportunity to get people sharing your business with potential customers.”
Get Your Name Out There.
It’s important to remember that the goal of canvassing isn’t necessarily to close a sale. It’s less about selling and more about promoting your brand and educating prospects. Canvassing is better described as a lead generation activity than a sales initiative. If you approach it from this perspective, you’ll see positive results.
Do you feel overwhelmed with too many projects? Do you have a hard time trusting others to perform as well as you do and spend time checking every deliverable your team produces? Do you assign projects to the wrong people? These are all signs that you are not delegating well.
By not delegating well, you are not only making your own job more difficult, but you’re also negatively affecting your employees. On one extreme, you may be hoarding all the projects for yourself and creating a bottleneck because everyone else has to wait for your input. On the other extreme, you may be too eager to move projects off your plate and end up overwhelming employees who don’t have the skills to succeed with the work you give them.
Delegating well means assigning projects that have a clear beginning and end, and fit with the skills and interests of the person to whom you are delegating. In our extensive research and testing of nearly 800 executives for my book “The Leader Habit“, my team and I discovered that there are three behaviors that effective leaders practice when they delegate:
Once you understand that these behaviors are the key to delegating well, you will need to internalize them for yourself, turning them into habits. Based on our finding that it takes 66 days to turn a behavior into a habit, we have created three simple exercises that will help you improve your ability to delegate. They are:
Match projects to skills.
If the person to whom you are delegating isn’t skilled enough to successfully complete the project, her or she will get overwhelmed and fail. If the person is too skilled, he or she will get bored and become disengaged. Effective delegation is about striking the right balance between giving someone too much of a challenge and not enough. You can get in the habit of assigning projects to people with the right skills by practicing this exercise: After deciding to assign a project to a particular person, write down the two most important skills to get the job done and estimate the person’s current skill level in those areas on a 1-5 scale. For example, it takes planning and communication skills to organize a marketing event and the person might be a 3 on planning and 4 on communication.
Match projects to interests.
If the person to whom you are delegating isn’t interested in the project, he or she won’t be motivated to complete it. To get in the habit of assigning projects that people want to do, practice this exercise: After describing a project you wish to delegate, gauge the person’s level of interest by asking, “Does this sound like something you’d be interested in?” Write down the response. If the person you targeted is not interested, find someone else who might be a better fit.
Specify “what,” not “how.”
This behavior is the opposite of micromanagement. Practice this exercise to get in the habit of letting others decide how they will do their work: After deciding to delegate a project to a particular person, assign it by saying, “I’d like you to figure out how to … How do you think you’ll do that?” Write down the answer. For example, you could say “I’d like you to figure how to collect customer feedback. How do you think you’ll do that?” Make sure to only specify the end goal—the deliverable.
By making these behaviors part of your daily routine, you will be on your way to becoming a star delegator. And when you delegate well, you will enable your team to achieve its goals more quickly, produce better results, and accomplish much more than you ever could on your own, no matter how excellent and efficient you might be.
Martin Lanik, Ph.D., author of “The Leader Habit“ is the CEO of Pinsight, a global leadership software-as-service company known for its disruptive HR technology. His leadership programs have been implemented by more than 100 companies – including AIG and CenturyLink – and have received awards from Chief Learning Officer and Brandon Hall.
Bill Michelon is well known in business circles as a savvy media buyer with a keen interest in blockchain technology and cryptocurrencies. He has helped a wide variety of organizations achieve their digital marketing objectives without breaking the bank. The entrepreneur oversees successful marketing campaigns and helps formulate effective strategies that deliver impressive results.
It comes as no surprise that many of his clients post rave reviews online about the service. Bill draws insights from more than a decade of experience. Digital media buying is a competitive field that requires impeccable decision making.
Michelon is also passionate about mentoring aspiring entrepreneurs who need expert guidance. He has assisted small business owners improve brand visibility online and boost lead generation, which translates to higher sales conversions. He places a lot of emphasis in the use of metrics to make well informed decisions.
We sat down with Michelon to discover what makes him tick.
What was one entrepreneurial trait you or your parents saw in you early on in life?
As a child, my parents noticed that I loved the idea of turning the impossible into the possible. I was always driven to achieve what everyone else thought was impossible. For this reason, I spent lots of time exploring new ideas and identifying innovative solutions to everyday problems or challenges. My mother took advantage of my inventiveness to solve problems around the house.
As a result, I saw opportunities when others saw challenges. I was always excited to find something difficult that put my creativity to the test, I quickly lost interest if deemed a task as straightforward and simple. I am convinced that the strong desire to develop new approaches or ideas helped prepare me for my career in business.
Who is a well-known entrepreneur that you looked up to growing up and why?
I have always been fascinated by the big names in business. As a young boy, I admired Walt Disney for his phenomenal achievements. I remember reading his biography and wondering how he managed to reach dizzy heights from the boy who grew up at a farm. He transformed his passion for drawing cartoons into a world-famous venture. Walt’s story inspired me to look beyond the impossible.
As a serial entrepreneur, what are some daily habits that you think contribute to your success?
Several habits contribute to entrepreneurial success. For me, the first thing is to get enough sleep because a lack of good night’s rest can translate to poor decision making and stress. I avoid digital devices just before going to bed to ensure a restful sleep. Blue light from phone and laptop screens can hamper proper sleep. In the morning, I wake up feeling rejuvenated and ready to take on the world.
On the other hand, I have also learned to delegate. Doing so allows me to work more effectively and make the most of my time. To ensure the best results, I verbalize my expectations to staff members.
What advice do you have for younger generations who want to pursue entrepreneurship?
I believe it is important for aspiring entrepreneurs to engage in a field they are passionate about. This makes it easier to turn the venture into a major success. Running a startup can be challenging and young people need to understand that when the going gets tough they will depend on the passion to keep moving. Without passion, it can become easy to throw in the towel.
Honesty is another key characteristic that defines good businessmen. It not only earns an entrepreneur respect but also customer loyalty and the trust of employees, suppliers and partners.