by Tom Alexander, CEO of PK4 Media
President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies.
Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency and understand how campaigns are measured.
A recent study from WPP projects that brands will waste $16.4 billion in 2017 on fraudulent advertising traffic and clicks generated by bots. This would more than double the $7.2 billion lost to ad fraud in 2016 as reported by Advertising Age.
In January, Procter & Gamble Chief Brand Officer Marc Pritchard challenged the industry to clean things up, “The days of giving digital a pass are over. It’s time to grow up. It’s time for action.”
When the world’s largest advertiser speaks, people listen. Google, for example, has agreed to undergo an audit from the Media Rating Council that includes YouTube ad inventory as well as three of Google’s biggest third-party metrics companies: Moat, DoubleVerify and Integral Ad Science.
As the CEO of the first Omni-Channel PMP media company, we champion transparency, take pride in our legitimate third-party measured results, could not agree more with Mr. Pritchard and applaud the efforts by Google and Facebook to regain advertiser trust.
To help advertisers avoid ad fraud, we collected feedback from world-class clients and developed the top 5 tips to avoid advertising fraud:
1. Don’t over-rely on programmatic.
Programmatic offers supposed reach but advertisers who rely solely on automation should be cautious. Nearly 30% of the $27 billion spent on open exchanges in 2016 was on invalid traffic (IVT). Many brands are turning to Private marketplace (PMP) companies instead because they have less fraud (12% vs. 30% industry average) and offers higher quality ad inventory on very reputable digital properties.
2. Marry technology with human oversight.
Tesla and SpaceX CEO Elon Musk recently said, “If humans are to survive, we must merge with machines.” As more ads pop up on unapproved sites next to inappropriate content or fake news, brands are seeking more control. JPMorgan Chase Chief Marketing Officer Kristin Lemkau, said the company went from having ads on 400,000 websites down to 5,000 sites and be asserting more human control they saw little change in the ROI of their ad spend despite the dramatic drop-off in number of sites. It is all about quality placements.
3. Manage publishers using terms and conditions.
IAB Standards 3.0 is the basis for all digital media contracts. Within these terms, there is a clause that calls out Sequential Liability. This can be paired with your own terms for the Insertion Order that states no IVT will be paid for. Make sure this is in place so you will not be charged for any impressions that MOAT classifies as IVT. While it is currently impossible to avoid IVT completely, companies that offer a premium inventory mode reduce fraud because publishers know they will not be paid for anything unauthorized. Using this model, PK4 Media has less than 3% IVT as measured by MOAT.
4. Insist on third-party campaign data reports.
Before signing a contract, confirm campaign performance reports will come from third-party measurement services such as MOAT or Integral Ad Science. While even these sites are in the process of being audited as mentioned above, they are still the industry standard to help mitigate the risk of advertising fraud. If anything, the independent audit will only make these sites stronger.
5. Find world-class data scientists.
IBM assessed that 2.5 quintillion bytes of data are created every day but 90% of it is never analyzed. They predict the demand for data scientists will soar 28% by 2020.The ability for data scientists to assess and turn data into revenue will be the biggest differentiator for businesses in the years to come
Digital advertising is evolving more rapidly than perhaps any other industry. Every day new opportunity is met with new risk. By following the four tips mentioned above, you will be able to mitigate the risk of fraud and maximize ROI on your digital ad spend.
Tom Alexander is CEO of PK4 Media, the advertising industry’s first Omni-Channel PMP Company. PK4 Media serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home.
As modern businesses become more reliant on more complex IT systems, the security threats to these systems increases. It’s essential to find as many ways as possible to reduce these security risks so that the information recorded and stored by your business does not get corrupted or does not fall into the wrong hands.
Below are some of the most effective ways you can reduce IT security risks in your business:
Integrate Applications and IT Services.
When a business is using a number of independent IT systems, it increases the likelihood of something going wrong and a wide range of security weaknesses can be exposed.
However, if you integrate and connect all your business systems together through a federated authentication solution, you greatly reduce the security risks posed and your systems become much more resilient to attack from hackers and cyber criminals.
IT Security Training.
Providing the proper IT security training for everyone in your organization is essential. This should include identifying good work practices and providing workplace guidelines that your employees should follow.
Username and Password Management.
In most cases, the systems used by today’s businesses can only be accessed using a secure username and password. If a username or password falls into the wrong hands, this can have serious consequences for your business.
To avoid this problem, all staff members in a business should keep their usernames and passwords safe and secure. Passwords should also be difficult to guess and should be changed on a regular basis. Finally, each employee should only log into your business systems through secure networks and secure devices.
Regularly Test Your IT Security.
In business, things change and new security threats emerge every day. This is why it’s essential to carry out regular security checks on all of your software systems, hardware, and online and mobile systems. Taking this important action will allow you to react quickly to potential risks and you can apply the necessary fixes that may be required.
Invest in More Secure Systems and Keep Them Updated.
Ultimately, the business and IT systems you use need to be capable of resisting attack from outside sources. If your business depends on older systems or cheaper, lower quality systems, it may be time to change them or add the necessary upgrades. Once you do this you should once again carry out regular checks, so that security breaches are less likely.
Reduce the Likelihood of Internal Security Problems.
A company not only faces security risks from outside their organization but also faces many internal security risks too. Employees should only have permission to access systems and data they are authorized to access. Your employees should not take confidential work-related items and data home with them and when an employee leaves your company, they should no longer have access to your business systems.
Reducing IT security breaches in a modern business should be the main concern of today’s business owners. There are many ways to combat this problem and some of the most effective measures are listed above.
by Robbie Kellman Baxter, author of “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue“
The fastest growing businesses today have a powerful secret weapon: superusers. This special group of customers goes far beyond using your services regularly and paying promptly. In fact, by evangelizing, educating, onboarding, engaging with new customers, and offering crucial feedback, they can grow your brand into an empire. Further, superusers provide trustworthy validation of your products or services, which, in our age of cynicism, is far more powerful than any ad you could run yourself.
Superusers profoundly impact the success of many brands today. They are also a key to success in the Membership Economy — an emerging model in which businesses create a customer-centric strategy using tactics like subscription pricing, inclusiveness, and digital community. If you can convert your brand’s regular members into superusers, you will gain a distinct edge in today’s competitive market.
Your superusers are those customers who show up a lot, send you support requests, submit the most comments in your brand’s community, speak at your events, serve as references, and send tons of new members your way. These valuable members do a lot of the heavy lifting for you. Imagine how much more successful you could be if more of your members evolved into superusers.
As an example, the CrossFit community has more deeply embraced the Membership Economy, and its emphasis on long-term relationships both with and among customers, than nearly any other exercise organization. As a result, they have built a passionate league of superusers.
First, CrossFit makes membership easy by offering one program to everyone, in the form of a short but challenging hour-long workout. Each WOD, or workout of the day, is published on their website, and every CrossFit “box” (what they call their gyms) in the world does the same WOD each day. Even if you can’t make it to the box, you can find the WOD and do it on your own. Second, they make it personal by assigning each new member to a small group that works out together, three times a week. These groups really get to know each other, as no one can leave a workout until everyone has successfully completed all exercises. They cheer one another on in their efforts to achieve personal records — not “best in the gym” but “my own best performance” and build deep relationships characterized by trust and support.
When managed well, your superusers can take a lot of pressure off your sales and marketing teams, while also building a rabid ‘fan’ culture that gives you confidence in making future investments. But first, you have to nurture your existing superusers while also developing new ones. The trouble is, many brands don’t know how their existing superusers ‘happened’ in the first place. Nor are they sure how to create more of them.
Here are some tips:
First, evaluate what your superusers do for you now.
Superusers selflessly invest their energy in helping your business grow. Common ways they contribute are by recruiting new customers, training them by acting as “experts,” posting or leading sections in online communities, volunteering to help with events, participating in focus groups and surveys, testing new products and services, and allowing journalists to contact them. Define what those best behaviors are for your organization.
Understand what your superusers have in common.
Make a list of some of your customers who behave like superusers and look for patterns among them. Do they share demographic similarities? Do they onboard in the same way? What behaviors are shared? When you can identify their similarities, you can often anticipate where your next batch of superusers may be hiding.
When you look closely, you may find unexpected trends among your superusers. One of my clients discovered that his most demanding customers were consistently the ones who ended up recruiting many new customers and helping with product development. It goes to show that you shouldn’t discount the value of any of your members — even difficult customers might be superusers if you take the time to understand what drives them.
Figure out what’s in it for them.
Superusers engage with your brand because it fills a need of theirs. If you look at Maslow’s Hierarchy of Needs, after having their basic physiological needs met, people try to mitigate risk, achieve belonging and status for their contributions and achievements, and ultimately reach their full potential. Most likely, part of the reason that your superusers are so engaged with your brand is that they are getting some of these needs met, particularly belonging, recognition, or self-actualization.
What are your superusers getting in return for their generosity? Are they finding their own Cheers hangout where everybody knows their name? Or better yet, are they achieving a reputation within the community as an expert, or perhaps as a generous soul? If you don’t know why your superusers do what they do, ask them. You might be surprised by their answers.
Start with your existing customers and look for those who share key attributes with your superusers but aren’t yet behaving like superusers. Are there any key differences between the two groups? The differences may be structural and give you more insight as to what inclines a member to transform. Or the differences could be minute and provide you the opportunity to develop these “on-the-cusp” members into full-fledged superusers. You may even discover another key attribute that superusers share (that lookalikes don’t share) and can then further refine your business model accordingly.
Build a path to superuser status.
Once you know what your superusers have in common, what makes them different from your other customers, what they do for your business, and what motivates them, you have all you need to recruit more of them. Here are a few tactics to try:
Analyze the value of your superusers. This allows you to prove to yourself and your colleagues that superusers are worth the investment. Incorporate the value of referrals, the lifetime customer spend, the market insights, and the marketing support that you receive from them.
Target your marketing funds. Invest more of your marketing dollars in the channels and messages that were the source of your superusers.
Refine your onboarding sequence. Develop an onboarding sequence that demonstrates how customers can get more out of being part of your community by inviting them to engage in the activities that define your superusers.
Set up a mentorship program. Invite your superusers to mentor your highest priority (read: future superusers) new customers.
Reward them. Identify new ways to reward superusers and recognize their contributions. This strategy helps you engage your existing superusers while inspiring new ones. You don’t need to “pay” them; in fact, you should be careful not to make them feel like their engagement with your brand is a “job.” Instead find ways to recognize them for their contributions — maybe with a unique t-shirt, an inexpensive but one-of-a-kind gift, lunch with your product team, or a chance to speak at your annual meeting. The reward should deepen the benefits of belonging, status, and fulfillment that they’re already getting from their engagement.
Educate your organization. Teach your organization about the value of superusers and incorporate your learnings from them across all departments. Over time you can adjust the way you build products, provide better support, and measure success in your organization.
Superusers are the ideal customer and then some. If you want your brand to excel, explore the ways you can incorporate your superusers as the flywheel for your business growth. You might just unlock some substantial hidden value, resulting in more customers, better insights, and greater loyalty.
Robbie Kellman Baxter is the author of “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue“. She is the founder of Peninsula Strategies LLC, a consulting firm based in Menlo Park, CA, that helps companies excel in the Membership Economy.
I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t. My point was that the entire ecosystem of IoT devices was created through technology-centered devices that were limited in scope, breadth and compatibility. I was and still am an advocate for something more universal, platform approaches that are human-centered and optimized for cross-device collaboration and optimization.
The Internet of Things is a mess with too many products and apps competing for consumer attention. This creates confusion and chaos as devices are proprietary, capabilities are too narrow and not reflective of everyday life and only a few companies such as Google’s Nest and Apple’s Homekit are designing plug-and-play smart ecosystems. Even still, technology must be invisible and interoperable. Developers must plug into the Human Algorithm and the Human OS, envisioning the body and critical activities as an ecosystem/platform rather than technology and device-first products.
I was recently invited by SAP to participate in a discussion about the future of IoT in consumer and enterprise applications. The result is a free ebook (no email gate) that features the thoughts of 21 experts, Insights on the Futureof the Internet of Things (IoT): 21 experts share their intuitions about the IoT and its impact on the future of business.
The document focuses on key topics to help business and tech leaders chart future courses to useful and even invisible applications for IoT (and machine-to-machine collaboration) in consumer and enterprise marketers.
1. Focus Forward on the IoT and Business
The ebook features interesting observations and predictions from some very interesting people in the game including:
When asked my thoughts about the impact of IoT in business environments, I shared the following ideas:
“Frankly, leaders at the enterprise level should look at the consumer market as an example of what not to do. Unfortunately, the consumer Internet of Things has commercially set the standard. It’s not bad. It simply means we must think about business process innovation, in addition to an IoT ecosystem innovation to get there.
Please take a moment to download Insights on the Futureof the Internet of Things (IoT).
I hope it helps you!
Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.
Connect with Brian!
The post Insights on the Future of the Internet of Things (IoT) appeared first on Brian Solis.
by Maurice De Castro, founder of Mindful Presenter
Businesses owners and entrepreneurs have a story to tell and must think strategically in order to tell it. Yes, pitching your business idea to a prospective investor can be nerve-wracking, but there are ways to make it easier – for yourself and for the person listening.
The audience – the investor – is the centre of your universe for those few precious moments in which you have their undivided attention. So you need to use your time well.
For them to listen and take action, you need to PLAN effectively, PRESENT in order to engage, SELL yourself, and KNOW your business to its very core.
Here are our best tried and tested tips to help you stand out from the crowd when pitching to a potential investor:
Plan, prepare, and practise.
Think business from the very beginning. No one else is going to think it for you. Focus your mind, plan what you’re going to say, know how your business works, and practise your pitch on your nearest and dearest.
Planning is the key to success and without it, you are setting yourself up to fail. You must know what your company does, what is needed to achieve your goals, and how you’re going to do it.
Know your business inside out, brief your team to ensure you present a unified message, and make sure the stats and finances are sewn up – investors will pick holes in incomplete or vague budgets and forecasts.
On your marks, get set, pitch!
If you are there with company cofounders or your business team, always get them to introduce themselves and their roles. A unified team is all part of the pitch and brand. The investor will be impressed that you have backing and commitment. Colleagues must have their turn to contribute to the pitch. They must know their stuff too, and demonstrate this knowledge and expertise to the investor.
Put yourself in the investor’s shoes: What do they want to hear? What will make them tick? Make them sit up and take note from the very beginning.
Brim with confidence (even if you’re not feeling it) and speak clearly and succinctly. Start with a neat, informative, enthusiastic overview of your business. If you feel passion, it will show and investors will respond to what you are saying.
Don’t be afraid to shout about your vision and demonstrate your ambition. Starting confidently will set the pace and tone for the rest of the pitch.
Keep it short, sweet, and simple.
Don’t swerve from that excellent beginning. If you feel yourself rushing, losing focus, or going on and on (and on!), take a second to breathe, refocus, and have a sip of water. You’re human and so is the investor.
Centre back in on the matter at hand, remember why you’re there, grab the attention of the investor, and continue with the pitch.
Keep everything simple – don’t go into minute detail or discuss the nitty gritty. Get to the heart of the matter and use everyday language. It’s best not to use jargon as the investor may not be familiar with your industry’s terms.
Tell a story.
Not all pitches need to play by the rules – emotion, gentle (uncontroversial) humour, and personal experiences can all play a part in a pitch. The investor will be impressed by your willingness to think outside the box. Your pitch will be memorable, stand out from the crowd, and have a personal angle – all attention-grabbing stuff.
You should be prepared to invite and answer questions throughout the pitch as well as at the end. Do not be daunted by this – the investor is simply trying to make up his or her mind about your business proposition.
Don’t know the answer to a question? Don’t panic! Trying to invent an answer or giving the wrong answer will only end in tears. If you can give a very brief response, fine. If not, say that you can find out (and make sure you do).
However, sometimes how you respond to a question is just as important as what the answer is. If you get flummoxed, confused, or unsettled, the investor may think that you can’t work well under pressure, or you’re unable to think on your feet. Prove them wrong. Remain calm and answer the question as best as you can, or promise to get back to them. Simple.
Finish by giving an authoritative and effective summary of your business and the key messages you wish to convey. Wow the investor with the juiciest bits from your pitch and remind them of why they should invest in your business.
Do not be disheartened or discouraged if the feedback is negative or not-so-promising. You’ve started a conversation and an initial ‘no’ may even turn into a ‘yes’ further down the line.
Remember that investors have their own interests and intentions, and it may be that your pitch is just not up their street. Take it as another step on your learning curve – a useful experience that will stand you in good stead for the future.
You only get one chance to make an excellent initial impression. Do your business a favour and make a first impression that really counts.
Maurice De Castro is the founder of Mindful Presenter. Maurice is a former corporate executive of some of the UK’s most successful brands. Maurice believes that the route to success in any organisation lies squarely in its ability to really connect with people. That’s why he left the boardroom to create a business helping leaders to do exactly that.
Stop Thinking And Acting Local: Small Businesses Seeking Growth Should See Themselves As Global Enterprises
By Dr. Karen M. Reddington, president, FedEx Express Asia Pacific
Billionaire Bill Gates once said that to win big, sometimes you need to take big risks . This may sound something of a cliché in a world where over 70% of CEOs are getting more concerned about economic, social and political risks .
If you are a small business operator, risks are something you often want to avoid. But one of the biggest mistakes that small businesses can make is behaving like a small business.
Overcoming Challenges of Growing Globally.
A typical symptom is thinking and acting local. Recent research shows that only 17% of small businesses engage in international trade . For those that do, the benefits are a bigger customer base, higher revenues and higher profitability. But going global can be an intimidating prospect for some. “Marketing products into international markets is not a simple task”, says Julio Oliveto, founder of Livre, an innovative wheelchair-tricycle company in Brazil.
Attracting Overseas Customers.
A frequently cited challenge is attracting overseas customers, introducing them to the brand, convincing them to become customers and generate repeat purchases. Ways to tackle this challenge, according to Amreet Singh and Yuva Viswanathan, founders of RedWhite Apparel, a small business specializing in long-distance cycling apparel in Singapore, are to use paid social media, expand complementary product portfolio, and cultivate great customer service that generates repeat sales in the long term.
“There has been a tremendous revolution in software in the last 5+ years that has brought down the cost of setting up a full service, secure e-commerce store to roughly the cost of an bottle of wine (per month). Parallel to this, social media has grown as well, allowing businesses from anywhere in the world to market to anyone,” he says. With the tools now freely available online, you don’t necessarily need to hire a team of advertising professionals to reach audiences overseas.
Product risks are another key concern that needs to be addressed. “Having only a single product, we fully understand the lack of market competitiveness and the risk of being copied,” says Alan Lee, founder of Hong Kong based smart wheelchair maker B-Free. Small businesses often need to offer more than one product to mitigate this risk and build credibility in the eyes of the customer. To tackle this, B-Free researched and patented another product based on market demand.
To achieve international success small business owners need to make the right investments at the right time and reinvest back into the company. Buah, a company producing and selling freeze dried fruits in Germany overhauled their e-commerce platform completely while their business was still green then rebuilt it with new designs, labels and new packaging. The results were rewarding. They recorded double turnover, re-established their brand and are now recognized internationally.
“I’d never thought an investment at the start would make such a difference”, said Jessica Krauter, co-founder of Buah.
The experiences shared by small business owners around the world show that in today’s digital world the challenges in engaging in international trade are getting smaller. Some of the challenges to international growth may be purely perceived obstacles rather than challenges based in reality. For anyone wishing to sell globally for the first time, Viswanathan recommends putting strong focus on customer care to encourage repeat purchases and building trust early on through customer reviews and media. “It only takes initiative and a willingness to do business,” he says.
* This article features commentary and opinion from small business owners in Asia, Europe and Latin America on the challenges to taking their businesses to international audiences. All the small business owners cited are winners of the FedEx Small Business Grant Contest 2016.
1 Bill Gates, Business @ the Speed of Thought: Succeeding in the Digital Economy, March 24, 1999
Karen Reddington is President of Asia Pacific Division of FedEx Express, the world’s largest express transportation company. In this role, which Dr. Reddington took up in January 2015, she heads up Asia Pacific from its headquarters in Hong Kong. The Asia Pacific Division comprises three regions: North Pacific, based in Tokyo; China, based in Shanghai; and South Pacific, based in Singapore. Dr. Reddington is responsible for leading the FedEx business across the region, including overall planning and implementation of corporate strategies and operations across 30 countries and territories with more than 18,000 employees.
by Andrew Durlak, Co-Founder & VP of Operations at Scout RFP
One of the best ways for your business to increase savings is to foster competition. If this doesn’t sound right, think again: When procurement is taking the lead, creating constructive competition within the vendor space is vital for businesses that want to increase savings and, in turn, positively increase their bottom line.
After years of quietly helping businesses increase their savings, procurement is now taking the spotlight as a strategic and crucial business operation. The growing importance of procurement is the topic of a recent research report from Harvard Business Review (HBR) in partnership with Scout RFP, which states that “sourcing and procurement leaders point out that any cost savings realized through sourcing improvement drop directly to bottom line, which in turn can have a substantial impact on profitability.” In order to take full advantage of sourcing possibilities, businesses must also develop more strategic and valuable vendor relationships.
This leads to the big question: How does a business create constructive competition within the vendor base in order to build up sourcing decision strategies? Begin with these two tried and true methods:
Method #1: Be the judge and stay objective during the selection process.
When fostering constructive competition that is beneficial to your company, neutrality is essential. It is common for a department or individual to develop stronger relationships with previously used vendors, therefore making it difficult to stay objective when in the process of choosing a supplier for the next project. Utilizing the support of a strategic sourcing platform is extremely helpful when deciding between renewing a contract or searching for a new vendor. It will assist you in viewing and comparing your vendor options in a neutral setting so you can select the right one for your company.
As Uber’s Head of Global Strategic Sourcing Neil Aronson noted in the HBR research paper, “Sourcing and procurement can offer a fresh and different perspective — asking hard questions and driving a competitive environment.” These hard questions can be challenging for stakeholders to ask, especially if they have an existing relationship with a vendor. Unsurprisingly, many stakeholders avoid asking them all together in an attempt to dodge uncomfortable situations.
Method #2: Ask vendors to vie for your business.
Reverse auctions are sourcing events that run for a fixed amount of time and give multiple vendors the opportunity to “outbid” each other by lowering their price point on a product or service you need. These auctions are a great way to develop constructive competition within the vendor space and can help businesses reduce purchasing costs, while still getting high quality materials or services — ensuring that all their needs are met.
According to Gartner senior procurement analyst Deborah Wilson, a business has the opportunity to save 10 to 20 percent when using reverse auctions as part of their sourcing strategy. These savings go straight to the bottom line, saving money for the business as a whole. Findings from a survey of 100 sourcing, procurement, and finance professionals throughout the world showed that nearly 70 percent of those professionals believe businesses benefit from reverse auctions, and more than 45 percent said that even the supplier benefits from auctions.
A little competition can be good — especially if it is beneficial to both your company and your suppliers. Using a strategic sourcing platform will provide your company with valuable insights that give you the ability to drive efficiencies and develop valid procurement processes. The platform can also make your job of choosing the best vendor easier by helping to create constructive competition between suppliers that are making a play for your business. It’s time to get serious, stay neutral, and make those suppliers vie for your business. By doing so, you will see many overarching benefits as you create an environment of constructive vendor competition — including successful sourcing, positive supplier relationships, and bottom-line savings.
Andrew Durlak is Co-Founder & VP of Operations at Scout RFP. Andrew has a rich background in the world of finance from his private equity and investment banking days. He previously worked at Prospect Partners doing due diligence and portfolio management. Prior to this, he executed M&A transactions at Harris Williams & Co.
With an ever changing social media landscape, building a ground foundation of evergreen content that is easily shareable and re-shareable must be the key motto behind your social media strategy. Otherwise, no one wants to see your art gallery. Sad but true.
Aren’t we always taught to write fresh content?
The biggest mindful thought about re-sharing content is thinking it as a ‘spammy’ tactic. It’s just a myth! If you are justified be being re-sharing responsibly then, it’s not the case.
How Re-Sharing Impacts SEO?
Simply to re-share social posts isn’t the only way to conquer the engagement gate from your audience.
You’ll find out through this post how SME’s today are indulged actively in sharing of their content with listing the top time-saving content and link building strategies you can implement for your brand on the go:
1 – Give Your Old Posts a New Look.
Revamping your old post with the latest tweaks & trends & making them as ever-green as could be is today’s smartest way of content marketing.
Simply not to roll in heavily, a little twist with your headline, a thorough grammar and content rundown, revived links and images, updated social share buttons and off course, with the most timely content updates, you will come up with a fantastic, fresh blog post or article for your website within half an hour that usually a from scratch written blog lacks!
Check your prior metrics for which posts have outperformed over time over others? Which have caught & gained lots of awesome organic traffic? Draft a list, do a content audit, and start upgrading! You can also hire an SEO services company to speed up the work
2 – Locate your social sharing “sweet spot” by repackaging your content.
Oh! So, you are having the same issue of spending hours on content generation but still not able to make it your ‘reader recipe’ for the day or a content marketing burnout read!
But it’s not all for ‘nil ‘— you might simply need to keep experimenting until you get the “sweet spot” that gets people to read and share your posts. Repackaging your content is one way out of 100 for doing this.
Repackaging isn’t a new term dear readers & you must have done this couple of times before. Remember reframing your old content with a fresh focus turn or rounding similar looking posts on one unified theme? It’s exactly what repackaging stands for!
You can play around it in a reversing manner by pinching around one great post into a bunch of fresh content to then share and re-share!
The fun aspect is that you can now re-package your content to reach & grab unrelated or unusual subsets of your audience on social media.
3 – Social Shake-Up: Let’s experiment with new audience today.
Not only it is imperative to reshape your content but also it is good to see how well you are ‘socially’ sharing it on social media medics!
4 – Automate.
Remember, what defines your best post is the amount of engagement that it gathers but this doesn’t suggest that you keep busty in physically re-sharing these via social media day in and day out. No, we don’t mean that!
By transforming your content re-sharing process into a fully automated version not only saves tons of precious time but also makes your brand persona firm.
It also let you enjoy free sessions to make real-time interactions with your social fans, bright ideation of new post and takes you far away from the hassle of manually re-scheduling posts, whilst in reality displaying more of your posts across the massive social media backdrop.
Let success come in with‘re-sharing’.
Responsible re-sharing is now the responsible goal of a 2017 content marketer. Why? Because as long as your content will looks fresh & readable though, along with latest content updates & you being a walkie-talkie to your fans at their active points , nobody can ever catch anything repeated !
The result is? More clicks, more local SEO traffic, and better search visibility — what a good timely bonus!
Lets look it from the pros angle. For some, the question doesn’t matter but for start-ups it is a big deal to tug of with.
A young entrepreneur once asked this question to his friend, owning a marketing agency, just to find out his immediate reaction & he was like” “how much does it cost to construct a house?”
Seems wise but real. The budget behind logo can be as lil as $5 or as hilly as more than half million dollars, even after hiring a top-of-the-line, full-blown branding and advertising agency.
But the bubbling question is that can young entrants afford such enormous agencies? Do they have adequate financial resources to invest in? Are they very sure that they wont fail?
The key is to gauge the pinpoint about your business logo standing within this enormous span of financial resources.
The answer lies within your business – current financial situation – from simple bank balance sacrifice into a logo, till your final brand development touches!
Let’s look at two active scenarios that we have picked right for you with one being your own situation, perhaps:
Early Movers & Bootstrapped.
You are standing on the edge of start with minimum money to spare so; to go for spending dollars doesn’t make sense at this moment of time.
Not to deject as opportunities are always sent down on earth. With number of effectual options, you can get a good number of logo derived out of platforms.
It All Depends On You.
Though both of the options represent ‘real early’ logo designing tools to select from, you can also go for Logonado logo design service, where all with just $49, you can get your dream logo right away!
No Point to Invest High.
The most early difficulty faced by young business bloods is the lack of familiarity about their own brand dynamics & future brand voice unfortunately, due to least interaction & time-run in developing it so, there’s no absolute point that could favor paying thousands of dollars to an XYZ agency to get a blur logo ! You are smart, we know.
Now you’re climbing and it’s Time to Scale.
You are gradually moving towards maturity stage after spending more than a year in business pool & might be by this time , your delicate business identity – with which you had started off – has revamped into somehow a stable brand and voice solidly built and defined.
You’re now earning revenue figures & plan is to invest it back into home savings or infrastructure. By the time, your company has surpassed the original logo — that created with your first limited money chunk – and you are now evolving as a game changer right?
Since, with such a balanced business state, your ‘ex’ & ‘now’ needs are fairly different that largely circle around surrounding the brand you’ve so meticulously built into your logo. Well, this doesn’t mean that you should ditch your founding logo completely.
Simply, be creative & with little tweak or reinvents, you can transform a compelling brand logo and later on go for website design based on the logo concept.
The Journey Is Still To Go.
Wow! by now you are not necessarily a billionaire, but comparatively a winning venture of your local market with visioning to hire a top-notch stationery & logo development agency to take your brand ahead that you have created after an year hard work or more . It’s time to invest & invest $5,000, $10,000. Or even higher!
Technical and friendly advice is that despite of being a millionaire business man, avoid at your best to invest in brand and logo development until you’ve achieved some vital early milestones.
Financial literacy is very important and we can derive benefits from it at all stages of our lives. From being able to get by during your retired years to saving enough money for college education, there are many people today who suffer from financial anxiety as they are always looking for viable financial answers to their never-ending questions. It is sad enough to note that majority of the people in our country is still unaware of even the basic financial concepts which they require knowing for making investment and saving decisions. Research reveals that half of them wouldn’t even qualify for a basic finance quiz. This is gradually becoming an impediment to purchasing a home, making serious financial decisions and planning for retirement.
A consumer who is well-informed is crucial for a stable and strong economy. Studies in Canada, for example, have shown people overestimate how much they know about finance and their over-confidence is pushing them towards further money issues.
So, let’s take a look at the reasons behind the utmost importance of financial literacy:
Budgeting skills have to be mastered.
Although there are factors like social norms, income and other behavioral biases which influence the spending habits of people, one of the biggest factors which affect your financial literacy level is definitely self-control. The ability to follow a budget is an area which most people are least confident of and hence you have to understand the fact that unless you follow a budget and exercise self-control, you won’t be able to tackle your finances. 48% of adults don’t follow a budget everyday for their regular finances and 29% faced a difficulty in keeping aside money for bigger purchases. There are many who don’t have funds ready for an emergency. So, being able to follow a budget is among the first reason to be financially literate.
Spending vs. saving.
You have to understand the most important thing about your personal finances and that is your savings can indeed make a huge different to the kind of financial lifestyle that you want to lead. If only you pay attention to the way in which you spend money, you can watch out for opportunities to curb your expenses. But you have to ensure that savings is the money that you set aside before even you spend them. Make it easier to save money by automating your accounts so that a part of your income is deducted from your checking account and deposited to your savings.
Retirement planning is necessary.
Those who were born between 1946 and 1964 are the baby boomers and they’re all set to retire en masse. As per a Retirement Confidence Survey, workers who were more than 55 years of age said that 60% have less than $100,000 in the form of retirement savings, 37% have saved less than $10,000 and 44% have less than $25,000 in their savings account. The statistics seems to be scary enough and it teaches a lesson that the sooner you start investing, the better for you.
Having appropriate financial knowledge not only helps you with saving, budgeting and retirement planning but it is also helps you with basic decision-making. You can improve your risk-tolerance level when you know what you’re doing with your money. You will easily be able to reach your financial goals when you have enough knowledge.