This article was brought to you by guest editor Jeff Oxford. Conference calls are necessary for all businesses especially now that most companies have international employees and clients. It can be quite daunting for some to take part in these calls for the first time. This is especially true for women in whatever industry as people often expect more from female coworkers.Women of the current age also try their best to reach these expectations as their competitive drive and hunger for more knowledge are often far greater when in a business setup. A confident woman likes to take charge, and knowing what to do during videoconference calls will help reinforce the idea that women can take the lead. Here are eight confidence-boosting tips women can use when they lead in videoconferences:Preparation Is Key—Always! It’s never a bad idea to come prepared for anything, and that includes conference calls. Take the time to gather all the information needed for a smooth-sailing call for all involved. Research if needed, and source your materials to further give your point weight. This will not only help with making the conference call much easier but will also build your confidence. Familiarize Yourself with the Tech Most of the time in videoconference calls, visual aids are necessary to drive a point home, and it is easy to get lost when you aren’t familiar with the devices used for the call. Take the time to learn and know how to navigate the tools used. Tech devices such as the Cisco TelePresence System SX80 would be fairly easy to learn. One can maneuver it easily, and it enables the users a high-quality conference call experience. Familiarizing yourself with the gadgets will help avoid unnecessary blunders during the call. Distribute a List and Agenda Helping everyone to be on the same track during a conference call will make the call a quicker and smoother experience. Setting up and sending out an agenda that lists out what transpires during the call is a great way to set the focus on the topic. This also helps everyone to stay within the boundaries of the agenda and help prevent dragged-out calls. Be on Time Being punctual is a good practice for everything, including conference calls. It showcases you as a disciplined and dependable person who keeps your word. Not only is this a professional practice but it also gives you enough time to catch the initial jitters and nerves before the call starts. Know When to Speak and Speak with Impact Once it is your turn to speak make sure to pace and keep a good tone of your words to drive the point home. Good diction is a great indication of confidence. Make sure to articulate your words properly and to maintain good posture as well as this will help the voice come out clear and loud. Speaking with emphasis and giving off good energy from your voice will make it easier for you to be heard and understood. Take Notes Jotting down information shared by those in the call will make things easier in case another call regarding the same topic will come up. Note-taking promotes active learning as well and is an effective practice to keep one attentive and focused. Although most of the technology for videoconference calls now include the option to record such events, taking down notes will help give yourself a better understanding of what went on during the call. Keep It Short and Concise A conference call takes time off every participant’s day to do just that, so keeping it short and straight to the point will benefit all involved. The art of making any meeting short is preparation and helps to effectively convey the point across as well. A short but quality meeting can be achieved with the help of visual aids and other materials. Just make sure the points addressed are understood by everyone by keeping each one engaged during the call. Anticipate and Participate As mentioned in the previous tip, keeping everyone engaged and participative will help everyone remember what transpired during the conference call. Anticipate and know how to sail through the waves of questions that may come during the call. Take the time to understand the question before answering so as to not confuse yourself and others when answering. Encourage participation and engagement by inviting everyone to share their thoughts and ideas about the topic. As the saying goes, two heads are better than one, and conference calls can achieve this same notion even when everyone is miles apart. Involvement between the participants helps create a better environment and promotes a good professional relationship. These tips can go beyond conference calls as well as these will also be helpful in face-to-face meetings, public-speaking events, and other social gatherings that require talking to an audience. from https://www.thenextwomen.com/wednesdaywisdom-conference-calls/
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by Kevin Xu, CEO of MEBO International The family-owned business is an important and dynamic component of the world’s economy. According to the U.S. Census Bureau, about 90 percent of American businesses are family-owned or -controlled and account for half of the nation’s employment. While many people cite the adage about separating business and personal matters, family businesses benefit from the linking the two. Because the surname and brand reputation are so closely linked, family businesses tend to focus on long-term goals and sustainability. They prioritize customer care and put a premium on cultivating a healthy corporate culture for employees. However, these organizations aren’t without their challenges. When my father passed away, I stepped into the CEO role of the company he’d built, and the age gap between me and the executive team was an issue. Despite growing up around the company and understanding its values, I still had to demonstrate a commitment to my father’s vision. Since transitioning into that leadership position, I’ve sought to balance preserving long-held company values with modernizing our processes to keep up with an evolving landscape. Family businesses grow, but they must also evolve with the times. If organizations can do this, they’ll be not only rich in family tradition and values, but also willing to adapt in order to stay relevant in a changing business landscape. Future-Proof Your Family Business.Strong values and a well-defined mission statement can help employees coalesce around a common goal and can provide an important framework for the company’s decisions. Family-owned businesses have those key values embedded in their DNA. Qualities like entrepreneurship and philanthropy can foster cultures that sustain employees and the business for the long haul. But long-term prosperity isn’t a guarantee. Succession planning for a family-owned business is a tricky terrain to navigate, especially as time passes. According to the Family Business Institute, just 30 percent of family-owned businesses last into a second generation, while 12 percent reach the third and 3 percent endure into the fourth generation or beyond. A few select values should be at the core of a family business, whether it’s the second, fifth, or 50th generation leading it. Here’s how to keep those pillars strong through any transition: 1. Look to the outside for inspiration.Family-owned businesses usually come with time-honored traditions that can be to the company’s benefit or detriment. Recognize those well-worn paths, but don’t be afraid to veer from them to find new routes to success. Australia-based investment firm ROI Group is a four-generation family business that encourages family members to get relevant outside experience first before they can settle into any senior-level positions. Once that box is checked off, the employee must be approved both by the owners’ board (which represents the family) and the advisory council (a group of independent advisors who provide strategic guidance to the board). Outside experience can provide the perspective that sometimes gets lost when families are firmly entrenched in the business. Seek opinions, advice, and experiences from outside in order to balance internal loyalties. As you consider your new pathways, keep your company’s core values close to your heart. 2. Look to those who’ve already been there.No matter how familiar your family’s company, you can’t do it all on your own.Look to tenured colleagues who went through past difficulties within the company to learn more about how its history informs its current makeup and processes. When I assumed the leadership role, I was surprised to learn that 80 percent of our employees had been with the company for 20 years. They had long shared my father’s heart and vision and a willingness to work toward his dream. I turned to them for guidance as I worked to preserve his vision while exploring ways to modernize the business. Veteran employees can bridge gaps from the past to the present and from the present to the future. Rely on the knowledge and experience those workers provide. Heed their advice and factor their insights into your vision for where the company goes next. 3. Look to implement your own voice.When you are the next generation in a family business, it’s critical to maintain and honor the traditions and values that got the company to where it is today. But don’t let that deference prevent you from developing your own style and vision. Show your own personality as a new leader for the company. Let others know about the difference in leadership personalities but also show how your style fits into your company’s mission and vision for the future. If there’s uncertainty within the ranks, explain your decision-making and how you came to a conclusion. Showing how you reached your own decision — while factoring in any and all variables — can instill confidence among the old and the new guard that you’re headed in the right direction. A smooth leadership transition is critical to the success and longevity of any family-owned business. By keeping core values at the forefront, new leaders in the organization will do a better job of crafting their unique positions and contributing to the company’s success.
Kevin Xu is the CEO of MEBO International, a California- and Beijing-based intellectual property management company specializing in applied health systems. He also leads Skingenix, which specializes in skin organ regeneration and the research and development of botanical drug products. from http://www.youngupstarts.com/2019/04/24/how-to-modernize-your-family-business-while-staying-true-to-its-mission/ Dave Nevins, Chief Operating Officer of InterRent Real Estate Investment Trust, knows property management. He has served in almost every position in the real estate business in his decades-long career. While still enrolled at the University of Ottawa, Dave worked as a rental agent, working his way up through the ranks to where he is today. Dave Nevins also previously served as the Vice President of Operations for Canada’s CLV Group. From your experience, what do you think makes a successful business leader? What qualities would you highlight? Dave Nevins: I think as a leader, you have to set the tone. If you seem overwhelmed by a situation, that stress will trickle down. Keeping a level head when tackling problems helps boost morale and ensures everyone stays in the right state of mind for finding solutions. Being able to learn from your mistakes is another significant part of being a successful leader. No one is perfect, but recognizing when you’ve made an error and changing your behavior so it doesn’t happen again sets an example for the rest of your team. What does a typical day look like in your role? Dave Nevins: As COO, I have the responsibility of managing a number of teams. I love being able to help others succeed in this industry because I was once in their shoes. Landscaping, energy management, and construction are just some of the everyday operations I’m in charge of. There are so many different aspects to keeping our properties running smoothly and I ensure everything is going well day to day. If you had one point of guidance for those starting out in real estate, what would it be? Dave Nevins: Never stop learning. Seek out opportunities, read everything you can about the field, ask lots of questions. Learning is a lifelong process because there are always new trends to follow and technologies to adapt to. A curious and present attitude will help you go far in real estate or any industry. I would also say don’t cut corners. InterRent strives to bring the very best service to our residents because we truly care about them as people. We are always looking for new ways to improve our properties including 24/7 emergency services, frequent upgrades, and more. Real estate is a two-way street like any other business, so customers will reward you with their loyalty if you do your best for them. Why do you feel it is important to connect with your community? Dave Nevins: In real estate, the community can make or break you. That’s why it is so important to build relationships and trust with community members. Residents, suppliers, contractors, they’re all essential to us so we try to get to know them whenever we move into a new community. One way we try to do that is by giving back. I personally work with organizations like Boys and Girls Club of Ottawa and JDRF, which supports research for the cure of Type 1 Diabetes. I see volunteering for causes I care deeply about as both a responsibility and a passion. from http://www.youngupstarts.com/2019/04/24/interview-dave-nevins-coo-of-interrent-reit-former-vice-president-of-clv-group/ There are a lot of very obvious positives to working online – from never having to commute or navigate the choppy waters of office politics again, to always flexible coffee and lunch breaks and less worry about childcare on days the kids get sick. No wonder so many of us dream of jettisoning our current jobs for an online alternative with its flexible workdays and lack of supervisors. But is it really that easy to make money online? In particular, is it possible to make enough money to live on, or to provide some handy extras and treats in your life? There are plenty of people out there in Internet land who have done really well, and many of them are keen to help others walk the same road – though not all have the best intentions! If you are interested in, but completely new to, the idea of making money online there are four things it is absolutely essential that you know before you begin. Must-know tip #1 – Choose what you do online with care.The most obvious advice for anyone just getting into the world of making money online is to choose a field you know, have skills in, really enjoy and generally feel passionate about. However, in some cases, these things become less useful. For example, if you are trying to break into an already competitive market the struggle will always be real unless you can find a way to ramp things up a notch, or see an angle others are missing. Takeaway tip: develop your niche by offering a service, skill or product that you can prove you are good at – with an added twist to capture attention. Must-know tip #2 – There are no shortcuts to success.No matter how many articles you may read online promising thousands of dollars in income, for basically doing very little online, this source of information won’t become any more genuine. Of course, you can work hard to be a successful, trustworthy online influencer say, and make a decent passive income from affiliate links to major sellers as a result, but these things don’t, and never will, just happen. Takeaway tip: If you want to tjäna pengar hemifrån then you have to put in the hours. Must-know tip #3 – Focus, devotion and commitment are crucial.Making money online can be a lot of fun, but it is a long term process which requires consistent attention. From blogging and updating visuals, to interacting with current and potential customers – you can expect to be working at least the same, if not more hours a week than you were on a previous, salaried job! Takeaway tip: don’t think working online means working only when you choose to. Must-know tip #4 – Research is key to freelancing online.There are lots of ways to make cash online without setting up your own business, and this route may be the better option for you. Takeaway tip: Check out options like online surveys, remote data entry work, web design – or whatever exists that you are good at. from http://www.youngupstarts.com/2019/04/24/4-things-beginners-must-know-before-trying-to-make-money-online/ by Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail. All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a lot of time hanging out in the digital world. Websites are optimized for sharing content with others, and people are getting on social media to be educated or entertained, so delivering on those ‘needs’ is super important for any business or professional who wants to remain relevant. Yet many businesses and professionals don’t always take advantage of what digital marketing offers, instead falling back on what worked in the past, either out of habit or due to a lack of understanding of the power of digital. And that’s no way to move forward. But choosing between digital or traditional approaches to marketing isn’t an either/or proposition. Here are a few examples of how the two can be married to produce great results: A text instead of a call.One of my clients, a financial professional, would buy TV time each month for a show in which he would talk about money issues. At the end of each segment, in an effort to generate leads, his firm’s telephone number would be displayed so viewers could call if they wanted more information. I suggested that instead of a number to call, they should show a number that people could text. That change might appear insignificant on its face, but it proved to be extraordinarily consequential. The financial professional went from receiving about three responses per show to about 300. Billboards and digital calls to action.A message on a billboard provides the same opportunity to elicit a digital response from anyone who sees it. Once again, instead of urging people to call, urge them to text. You can also include your website address in your billboard ad so those intrigued by what you have to offer can learn more there. Work digital connections into all marketing materials.Likely, you have business cards, brochures or any number of other marketing materials that people can hold in their hands. All of those should let people know how they can find you online, whether it’s on your website or on social media channels. By the same token, if you have speaking engagements, you can put that information on a display poster or include it in a PowerPoint slide. Since people always carry their phones, if they see how to find you on Twitter, Facebook, LinkedIn or wherever, they may follow you right then and there. The most dangerous thing I hear people say is that digital marketing is the future. That’s not quite accurate because the future is already here. Advertisers globally spent more on digital advertising than any other medium in 2017, displacing TV at the top of the chart for the first time. If you keep kicking the digital can down the road, by the time you catch up to it again, your competitors will have already passed you.
Jonathan Musgrave is the owner and chief digital marketer for Steep Digital Marketing, which he founded in 2017. Musgrave got his start in the direct mail business, using his communication skills to craft powerful marketing messages that reached more than 1,000,000 households each month. He’s started his own wholesaling company that brought digital marketing tools to the financial advisor space for the first time in 2013 that were responsible for doubling sales for three consecutive years. from http://www.youngupstarts.com/2019/04/23/how-traditional-marketing-can-benefit-from-a-digital-twist/ When thinking about how to start a private equity firm or a hedge fund, security should be on the list of priorities. Both financial service institutions have to handle a lot of sensitive data as well as monetary assets, which means that hedge fund cybersecurity or private equity cybersecurity is an area that needs a lot of attention. Agio is a New York-based cybersecurity provider, having 9 years of experience in the industry and servicing healthcare and payments industries as well as financial services. Moreover, the company has experience when it comes to supporting the alternative investment area, specializing in private equity firms, asset managers, and hedge funds. They offer technology hosting, disaster prevention and recovery, monitoring, helpdesk, management, 360 cybersecurity programs, and more. While both private equities and hedge funds pose a challenge when it comes to cybersecurity, it’s private equity firms that have it more difficult. Typically, hedge funds have more complex systems as well as more cash movements, data, and transactions, but those are not the only attributes that determine how complex the process of securing an entity is. Private equities are bigger targets as far as cybercrime goes, due to the type of data, transaction information, surface area, and other elements that the firms deal with, all of them making it harder to secure the firm. Agio has managed hundreds of alternative asset managers, and concluded that certain aspects of the way private equity firms operate results in them needing heightened cybersecurity. However, hedge funds are not easy to secure either, and at the end of the day both types of funds need to be on the lookout in order to prevent cybersecurity threats or to detect and mitigate them. Both types need a strong governance program. The Due Diligence Questionnaire is one of the most common types of documents investors will receive from hedge funds. The DDQ, according to Agio, is a tool that can assist with two-way dialogue between hedge fund managers and investors. The DDQ can standardizes conversations that can often be difficult and nuanced to be had in person. Agio stresses the importance of cross checking data with the DDQ before formalizing a relationship. Both private equity firms and hedge funds handle personal identifiable information, banking information, and personal health information, which are elements that hackers tend to find very attractive. It’s important to keep in mind that a hacker could easily monetize the information they got from a private equity firm that, for example, details acquisitions that affect public companies. Meanwhile, hackers would have more difficult time monetizing the data they would get from hedge funds. Hedge funds focus on structured databases which contain position, trades and other types of data. On the other hand, private equities rely on unstructured documents such as PDFs, or files created with the Microsoft suite. Cybersecurity solutions are typically better suited for structured data as opposed to unstructured data sets. Private equity firms have to go beyond reactive Securities & Exchange Commission compliance, and when it comes to their assets they have to focus on proactive protection. Phishing & vishing, insider threats, malware and ransomware, and even human error are elements that need attention, due to the fact that identifying, prioritizing and implementing strategies related to risk mitigation for security vulnerabilities represent a challenge that need to be handled in order to ensure that the sensitive data the firm deals with does not end up in the hands of a hacker. from http://www.youngupstarts.com/2019/04/23/agio-on-hedge-fund-cybersecurity-and-the-difficulty-of-securing-private-equity-firms/ There was a time when after retiring from the job, people were given monthly pensions to live a financially healthy life after retirement. Nowadays, there are very few government organizations that give pensions on retirement and the majority of the people, unfortunately, are unable to get a job there easily. No doubt bragging a good job is one of the efficient ways to earn money, but the income is still limited. However, if you use the investment strategies side by side with your job, you can always double your income and live a luxury life even when you don’t work. The following 4 strategies, therefore, will show how you can increase your income by investment. 1. Peer to Peer Lending (P2P).P2P lending is one of the best investment strategies. As an investor, you need to select financial loans from the P2P websites and deposit funds accordingly. Once the borrower takes the loan from you, you get to enjoy the increased profit return rates for the entire pay-back period. Peerberry is one of the best P2P Platforms to start with. It offers loans with an interest rate of up to 12%. But, in case, if a borrower takes more than 60 days to pay back your loan, you don’t need to worry. The site instantly buys back your loan with the complete interest rate applied for the entire payback period. The site also comes with auto-invest feature. Once you set that, it automatically invests your deposited amount in the suited loans and accumulates profits accordingly in your Peerberry account. You can easily withdraw the amount quickly within 2 working days. 2. Mutual Funds.This is another efficient way to invest and earn from your own money. It is important to analyze various aspects of a mutual fund before investing like- risk factors, analyze the ratio of stocks to bonds, tax efficiency, statistical measure, Sharpe ratio, etc. You can invest in two types of mutual funds- Stock Mutual Fund where you invest in stocks or shares of companies and receive huge profits in the form of dividends based on the rise and fall of the stock prices. You can make a lot of money by investing in stocks but the risks are higher here when there is a fall. Another kind of investment is Bond Mutual fund, where you make money with the applied interest rate. The risk is low in this case, but compared to stocks, the profits are less. 3. Real Estate.If you own properties, offices or any spaces that are applicable for renting, go for it. Rent your private assets and generate a healthy cash flow monthly to increase your income. You don’t require to do regular work here. Once you rent the property with an agreement and adhering to the rental laws of your country, you are all set to make monthly income for single as well as multiple properties. But, if you don’t own any property, invest in the crowd funding websites. You can go for Fundraiser, Rich Uncles, Equity Multiple and Realty Mogul. These are some of the best crowd funding sites that connect you to a pool of investors to invest in third-party properties. You can choose the properties based on your deposited amount and receive monthly profits when they are rented or sold. 4. Dividends.Dividends are the distribution of company profits to its shareholders and owners. If your income rate annually is high, you can invest in company stocks and shares. You need to find Blue-chip companies having steady growth and strong balance sheets. Investing in such companies is going to yield you high dividends monthly and yearly based on their accumulated profits. Further, if you want to avoid taxes on dividends, open a Roth IRA account and make contributions follow its rules to save from the taxes. Dividend investment grows your money with time. It not only increases your income but gives you a secured financial future. Final Words.Investment on your assets and fixed income products are the best sources to generate extra income. If you are looking for some continuous cash flow, follow the above-mentioned 4 strategies. from http://www.youngupstarts.com/2019/04/23/how-you-can-increase-your-income-through-investments/ There is no denying that social media websites have a positive influence on brands these days. More business owners are trying to increase their brand awareness among target customers through these sites because of the millions of people that use them every day. But how will your post on social media websites stand out from the others? How will you know if your brand is experiencing real growth? Here are a few tricks that can help. 1. Follow the trend.There is always some ongoing trend on social media that you can use to best effect to promote your brand. For example, many companies use memes to describe why customers should buy the products of that brand instead of other companies. The content you develop should follow the latest trend. You can focus on the reactions of potential customers on similar posts to develop content different from others. So, don’t hesitate to experiment with content because it can increase the enthusiasm among customers to follow your brand religiously. 2. Buy likes and followers.Many business owners want to show their target audience how popular they already are on social media. This is an excellent technique to attract more customers because the audience believes in what the majority of people have to say about the brand. So, buying likes and followers can make your brand virtually popular. Many websites provide real followers to clients, and you can purchase followers to promote your brand. Famoid is a trusted name that offers thousands of followers on your social media business page. The more they like, share, and comment on your posts, the more your brand will grow. 3. Upload video content.Video content is on the rise, and it is an effective way to increase brand awareness on social media. Viewers are willing to spend two to three minutes if they find the starting of the video to be interesting. So, make sure that the content of the video is relevant, and it does not hurt any religious sentiment. You can use IGTV to check the popularity of the videos you post from your Instagram business page. Accordingly, you can develop the content and increase or decrease the timing of the videos. 4. Influencer marketing.When you hire a popular social figure to promote your brand, there is a high chance that thousands of new viewers will be aware of your company. Influencer marketing is becoming very popular because you can win the confidence of millions of followers through one campaign. For example, if you want to promote a brand of deodorant, you can hire the services of an athlete who has millions of followers on Facebook or Instagram. As soon as he/she speaks highly of the deodorant, thousands of potential customers may want to buy the product because their favorite athlete is promoting it. They already know they can trust your brand. There can be a million other ways to promote your brand on social media, but these tried and tested techniques have worked for many. Don’t forget to implement them on your brand too. from http://www.youngupstarts.com/2019/04/23/4-tips-to-increase-brand-awareness-via-social-media/ It is given that you are busy with work or you are always in a meeting. These are completely understandable, especially if you are just starting a new business. However, these things should not keep you from staying healthy. At the end of the day, your body needs the time to recover and relax. Otherwise, it would not be able to cope up with the everyday stresses of work. To help young entrepreneurs like you, we have compiled a list of things that can help you stay proactive and healthy. And yes, these secrets are yours for the taking. So, without further ado, here are the 5 secrets of a healthy young entrepreneur! 1. Take your vitamins.You can always be faithful when it comes to taking your daily vitamins. However, what you probably did not know is that you might only be getting a fraction of their benefits. That is definitely something you do not want to happen, right? Keep in mind that there are tons of factors involved here. As such, it is easy for the absorption rate of these vitamins to vary to some degree. And considering the fact that most, if not all, pills are capable of delivering satisfactory results, the narrative is incomparable when there is a need to obtain essential nutrients. 2. Move your body.Pretty much like in any workforce, your office might call the need for you to just sit on your chair hours. You might be making business decisions while sitting all day in your office. And when you find the need to contact someone from another department, your go-to action is call them directly. Of course, that means using your phone or other messaging platforms. But do you think these activities are doing you any good? Of course, not! You should be moving around. If you need to talk to someone, you might want to visit him physically. Walk to his desk or office instead of calling or texting him. 3. You just got to be prepared.Regardless of how committed or hard working you are, getting in an accident or experiencing an injury is inevitable. But since you are an entrepreneur, it is imperative that you take a closer look at these situations. This is where you might want to consider the idea of hiring a medical malpractice attorney, especially if you have issues concerning a doctor or medical practitioner. Basically, you will need some legal help in order to obtain the right compensation. This can be done if and only if someone injures you and results in massive hospital bills. 4. Working out is key.It is possible to find yourself home late at night. Not only do you get a few hours of sleep, but you barely have time for yourself. And when you wake up in the morning, you find it difficult to prepare and eat your breakfast. As much as possible, do not be overwhelmed by what your day is composed of. And working out can help you get through all of this. However, make sure not to use these inabilities to sleep early or eat breakfast a reason to skip a workout session. 5. Be the chef at home.Don’t you know that eating home-cooked meal and preparing it yourself can increase your happiness? Even more so, it can alleviate stress and help you stay focused. The idea of cooking at home is something you need to consider – and yes, this is true even if you barely have the time to do so. Working out and eating a home-cooked meal are pretty much the same, as they teach you determination and focus. So, the next time you get tempted to buy an instant noodle soup, go fix yourself a nice meal! It is given that you are busy with work or you are always in a meeting. These are completely understandable, especially if you are just starting a new business. However, these things should not keep you from staying healthy. At the end of the day, your body needs the time to recover and relax. Otherwise, it would not be able to cope up with the everyday stresses of work. To help young entrepreneurs like you, we have compiled a list of things that can help you stay proactive and healthy. And yes, these secrets are yours for the taking. So, without further ado, here are the 5 secrets of a healthy young entrepreneur! from http://www.youngupstarts.com/2019/04/23/5-secrets-of-a-healthy-young-entrepreneur/ The title says it all. Much like how movie titles seem to already divulge the plot and what’s bound to happen. And yet, despite what could be perceived as a misguided sharing of information, why is it then that people still flock to the cinemas? Why is it that despite having a title like “The Avengers: Endgame”, people are still heading to the movies in droves? It’s simple, really. They crave to know how it all ends. The unraveling of the plot is loads more intriguing that the conclusion. That very same scenario holds true with this article. Let’s Start With This.Did you know that 2 of the top 10 most expensive keywords are law-related keywords? This is according to many online sources that take the time to cite Google Adwords as the source of their information. They rank law-related words differently, but the fact is that these keywords will always be found in the top 10. So, How Exactly Is a PPC Keyword Priced?Well, the generally-accepted and most technical answer is that it is a combination of your keyword bid, the quality score of that keyword, click-through rates, your ad rank, and how the competition is doing, that determines your keyword’s PPC price. However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. In a rudimentary sense, these are very much like seasonal trends — demand for a particular type of clothing rises and falls depending on the current season. But what if what you’re selling is almost always in season? What if there seems to be a never-ending demand for your goods? Wouldn’t you then raise your price? That very simple example can be applied to our case with legal keywords. Since there seems to be a constant high demand for legal services, regardless of the season, it’s likely that the bids for these keywords are being driven higher and higher, especially since the competition here is fierce. And, while PPC campaigns can indeed work wonders for your business, if you’re able to manage them right, the restrictive costs might be more than enough to dissuade even the most foolhardy marketers. Which Then Brings Us to SEO.Well, for starters, it’s free. Not only that, but SEO is a more sustainable marketing method versus pay-per-click because, in the long run, SEO attracts more traffic. And if you’re in the business of dispensing justice, your reputation will, more often than not, be your bread and butter. A good SEO ranking, much like a good reputation, takes a lot of care and time to build. The urgency of having a good reputation is further compounded by the fact that the legal industry is oversaturated as it is. Would it not be more practical to invest the money you would have spent on expensive PPC campaigns, to engage the services of the specialist SEO experts from https://www.lawfirmseo.com/? After all, much like a good reputation, a good SEO campaign lasts. from http://www.youngupstarts.com/2019/04/23/high-cost-of-ppc-for-legal-searches-makes-seo-attractive-to-law-firms/ |
ABOUT MEHi my name is Maxine 27 years of age living in Pittsburgh, PA. I own a small business and spend my time reading tips about incresing sales. ArchivesNo Archives Categories |